LIBROS DEL AUTOR: evert r de boer

2 resultados para LIBROS DEL AUTOR: evert r de boer

evert r de boer Eliminar filtro Quitar filtros
  • Strategy in Airline Loyalty
    Evert R. de Boer
    This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from market...
    Disponible

    146,16 €

  • Strategy in Airline Loyalty
    Evert R. de Boer / Evert Rde Boer
    This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from market...
    Disponible

    205,95 €