LIBROS DEL AUTOR: evert gummesson

3 resultados para LIBROS DEL AUTOR: evert gummesson

evert gummesson Eliminar filtro Quitar filtros
  • Case Theory in Business and Management
    Evert Gummesson
    Case Theory in Business and Management takes a fresh and expansive approach to case study research, viewing the topic through the lenses of real world complexity and introducing the ’case theory’ concept, an expanded version of case study research which includes both methodology and the types of results that emerge. ...
    Disponible

    99,75 €

  • Total Relationship Marketing
    Evert Gummesson
    This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted - and debated - parts of marketing but are currently undergoing dramatic change. A major contribution to marketing thought internationally, this seminal title presents a powerful in-depth analysis of relational appro...
    Disponible

    108,58 €

  • Qualitative Methods in Management Research
    Evert Gummesson
    ...
    Disponible

    269,87 €