LIBROS DEL AUTOR: evert de boer

3 resultados para LIBROS DEL AUTOR: evert de boer

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  • Loyalty Programs and the Currency Effect
    Evert de Boer / Xiao Yao Chin
    Extracting value from loyalty programs used to be the domain of marketing. But not anymore.In this new book, de Boer and Chin turn the tables and introduce the concept of the Currency Effect. They unravel the secrets behind running the world’s most successful loyalty currencies and provide hands-on practical guidance on how to reap the full benefits from your own.With their uni...
    Disponible

    62,87 €

  • Strategy in Airline Loyalty
    Evert R. de Boer
    This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from market...
    Disponible

    146,16 €

  • Strategy in Airline Loyalty
    Evert R. de Boer / Evert Rde Boer
    This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from market...
    Disponible

    205,95 €