LIBROS DEL AUTOR: evert de boer

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  • Strategy in Airline Loyalty
    Evert R. de Boer
    This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from market...
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    146,16 €