LIBROS DEL AUTOR: eugene y chan

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  • Managing Brand Crises
    Eugene Y. Chan
    Managing Brand Crises: A Guide to Navigating the Storm equips brand managers, PR professionals, and business leaders with the tools they need to weather the storm and emerge stronger.In today’s fast-paced digital world, brand crises are no longer a question of 'if' but 'when.' With the power of social media amplifying every misstep, a poorly timed campaign, a product recall, or...
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    32,12 €