LIBROS DEL AUTOR: eugene jaffe

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  • Global Marketing
    Christiane Prange / Eugene Jaffe / Ilan Alon
    Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. pro...
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    164,12 €