LIBROS DEL AUTOR: esme rottschafer

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  • Inhabit Brand
    Esmé Rottschafer
    Brand strategy is stuck - trapped in outdated models and marketing silos. Inhabit Brand gets it moving again.For decades, brand strategy has failed to evolve. Current approaches like purpose and positioning weren’t built for today’s complexity. The result: brands left strategically adrift, lacking both meaning and function, while organizations struggle to adapt, grow, and stay ...
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    20,36 €