LIBROS DEL AUTOR: ernest dichter

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  • The Strategy of Desire
    Ernest Dichter
    2012 Reprint of 1960 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. Ernest Dichter was an Austrian-American psychologist and marketing expert known as the 'father of motivational research.' Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business - in particular to the study of consum...
    Disponible

    20,16 €

  • The Strategy of Desire
    Ernest Dichter
    Ernest Dichter is famous as one of the founding fathers of motivational research ...
    Disponible

    90,65 €