LIBROS DEL AUTOR: erik mooi

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  • A Concise Guide to Market Research
    Erik Mooi / Marko Sarstedt
    This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in market research. The book helps...
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    81,36 €