LIBROS DEL AUTOR: erik bengtson

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  • The Virtues of Green Marketing
    Erik Bengtson / Oskar Mossberg
    This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable market economy. The work explores the transformative power inherent in green prom...
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    48,48 €