LIBROS DEL AUTOR: eric stewart harvey

2 resultados para LIBROS DEL AUTOR: eric stewart harvey

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  • Social Media Marketing
    Eric Stewart Harvey
    Social Media Marketing provides students with an accessible yet complete introduction to social media marketing. The book guides readers through an interactive project that introduces them to key functional areas of social media marketing, including social networking, target audience profiles, social media audit, content marketing, social media analytics, and overall social med...
    Disponible

    61,93 €

  • Developing an Integrated Marketing Plan
    Eric Stewart Harvey
    Developing an Integrated Marketing Plan introduces students to the fundamentals of integrated marketing communications. It shows readers how to create an effective integrated marketing communications plan that can be used by both marketers and their clients. Students learn how an integrated marketing plan functions in the overall marketing communication environment. The book di...
    Disponible

    67,83 €