LIBROS DEL AUTOR: enrico trevisan

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  • The Irrational Consumer
    Enrico Trevisan
    Behavioural economics shows organizations how to understand the motivation that drives their customers. It offers perspectives for engaging with customers whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan’s The Irrational Consumer is your ’must-have’ primer to this world. ...
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    98,02 €