LIBROS DEL AUTOR: emi moriuchi

2 resultados para LIBROS DEL AUTOR: emi moriuchi

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  • Social Media Marketing, Second Edition
    Emi Moriuchi
    Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as consumers’ vote of confidence, which is a form of social proof. CGC allows consumers to be involved with the companies’ marketing strategy. Brands and companies have ...
    Disponible

    22,90 €

  • Social Media Marketing
    Emi Moriuchi
    With the introduction of the Internet, consumers are relying heavily on the media for content. The popularity of consumer-generated content (CGC) has captured the consumer (i.e., user) as the producer, which has cause a power shift in the market from the companies to the consumers. When technology is paired with culture, it is inevitable that consumers are constantly changing t...
    Disponible

    16,91 €