LIBROS DEL AUTOR: emi moriuchi

1 resultados para LIBROS DEL AUTOR: emi moriuchi

  • Social Media Marketing, Second Edition
    Emi Moriuchi
    Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as consumers’ vote of confidence, which is a form of social proof. CGC allows consumers to be involved with the companies’ marketing strategy. Brands and companies have ...
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