LIBROS DEL AUTOR: els breugelmans

1 resultados para LIBROS DEL AUTOR: els breugelmans

  • Investigating Consumer Behavior in an Online Grocery Context
    Els Breugelmans
    The first objective of this book is to map the differences between an electronic and a traditional shopping environment and to indicate how these typical online environment characteristics affect online purchase behavior. The focus is on regular choice environments but especially on environments disrupted by stock-outs. In this respect, an overview of the most striking differen...
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