LIBROS DEL AUTOR: elizabeth mamali

1 resultados para LIBROS DEL AUTOR: elizabeth mamali

elizabeth mamali Eliminar filtro Quitar filtros
  • An Analysis of Theodore Levitt’s Marketing Myopia
    Elizabeth Mamali / Monique Diderich
    Theodore Levitt’s 1960 article 'Marketing Myopia' is a business classic that earned its author the nickname 'the father of modern marketing'. It is also a beautiful demonstration of the problem solving skills that are crucial in so many areas of life - in business and beyond. The problem facing Levitt was the same problem that has confronted business after business for hundreds...
    Disponible

    11,45 €