LIBROS DEL AUTOR: elizabeth b goldsmith

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  • Social Influence and Sustainable Consumption
    Elizabeth B Goldsmith
    This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior. Using the concepts behind social influence theory as a launching point, it describes humans’ need for social networks and identifies the core components of buying, such as consumer goals and the gathering of opinions. From here, cha...
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    66,72 €