LIBROS DEL AUTOR: eliane pereira zamith brito

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  • Corporate Branding in Facebook Fan Pages
    Eliane Pereira Zamith Brito / Maria Carolina Zanette
    In Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value, the authors show how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering that reputation is essentially the long-term image of a brand, the book ...
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