LIBROS DEL AUTOR: elena bernard

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  • Maximizing Consumer Value through Channel Integration
    Elena Bernard
    Multi-channel retailers have been adopting different multi-channel formats that range from complete channel separation (e.g., Victoria’s Secret) to close integration (e.g., Bed, Bath and Beyond). The purpose of this research is to determine which multi-channel strategy offers the most value to multi-channel shoppers. The success of a multi-channel retailing strategy is believed...
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    83,89 €