LIBROS DEL AUTOR: eldad sotnick yogev

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  • Contemporary Issues in Digital Marketing
    Eldad Sotnick-Yogev / John Branch
    We live in the digital age. There are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions. And more and more of our everyday objects--cuddly toys, cars, even kettles--have created an 'internet of things.' Marketers, in particular, hope that so-called digital marketing will allow them to gain new c...
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