LIBROS DEL AUTOR: eivor erkas

1 resultados para LIBROS DEL AUTOR: eivor erkas

eivor erkas Eliminar filtro Quitar filtros
  • The Importance of Storytelling in Today’s Business
    Eivor Erkas
    In today’s business there is an abundance of toolsfor communication to use. They all, however, containa common denominator - they are all trying to tell astory or even several stories. In this work weinvestigate how one company can communicate andmanage its brand identity through the implementationof storytelling. Theories, mainly from Aaker andKapferer have been used to invest...
    Disponible

    59,99 €