LIBROS DEL AUTOR: ehsan ali tanlou

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  • Consumer Behaviour Analytics in the Digital Era
    Dr. Ali. Naziri Firouzsalari / Ehsan Ali Tanlou
    Consumer Behaviour Analytics in the Digital Era: with Emphasis on Data-Driven Marketing Decisions explores how advanced analytics and digital data transform the understanding of modern consumer behavior. The book focuses on leveraging big data, digital footprints, and analytical models to uncover consumer preferences, motivations, and decision-making patterns across online plat...
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    92,37 €