LIBROS DEL AUTOR: edwin j nijssen

2 resultados para LIBROS DEL AUTOR: edwin j nijssen

edwin j nijssen Eliminar filtro Quitar filtros
  • Entrepreneurial Marketing
    Edwin J. Nijssen
    How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Entrepreneurial Marketing focuses on these challenges. ...
    Disponible

    89,81 €

  • Creating Customer Value Through Strategic Marketing Planning
    Edwin J. Nijssen / Ruud T. Frambach
    Creating and delivering superior customer value is essential for organizations operating in today’s competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that ...
    Disponible

    134,56 €