LIBROS DEL AUTOR: edward p krugman

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  • Consumer Behavior and Advertising Involvement
    Edward P. Krugman
    This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research.  This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology.  William Wells, Univers...
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    98,44 €