LIBROS DEL AUTOR: edward lbernays

5 resultados para LIBROS DEL AUTOR: edward lbernays

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  • Crystallizing Public Opinion
    Edward L. Bernays / Edward LBernays
    In writing this book I have tried to set down the board principles that govern the profession of public relations. It is certain that the power of public opinion is constantly increasing and will keep on increasing. It is equally certain that it is more and more being influenced, changed, stirred by impulses from below. The danger which this development contains for a progressi...
    Disponible

    17,77 €

  • Crystallizing Public Opinion
    Edward L. Bernays / Edward LBernays
    Crystallizing Public Opinion is a book written by Edward Bernays and published in 1923. It is perhaps the first book to define and explain the field of public relations.Bernays defines the counsel on public relations, as, more than a press agent, someone who can create a useful symbolic linkage among the masses. Appropriate messages should be crafted based on careful study of g...
    Disponible

    25,89 €

  • Crystallizing Public Opinion
    Edward L. Bernays / Edward LBernays
    Crystallizing Public Opinion is a book written by Edward Bernays and published in 1923. It is perhaps the first book to define and explain the field of public relations.Bernays defines the counsel on public relations, as, more than a press agent, someone who can create a useful symbolic linkage among the masses. Appropriate messages should be crafted based on careful study of g...
    Disponible

    16,42 €

  • Public Relations
    Edward L. Bernays / Edward LBernays
    Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively.This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations ...
    Disponible

    15,13 €

  • The Broadway Anthology (1917)
    Edward L. Bernays / Edward LBernays / Murdock Pemberton / Samuel Hoffenstein
    This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world’s literature in affordable, high quality, modern edit...
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    12,36 €