LIBROS DEL AUTOR: eduardo borba

6 resultados para LIBROS DEL AUTOR: eduardo borba

eduardo borba Eliminar filtro Quitar filtros
  • ANALIZZARE L’INTENZIONE DI UTILIZZARE IL M-COMMERCE DELLA MODA
    Eduardo Borba / Rafael Tezza
    L’obiettivo principale di questo studio è stato quello di valutare l’influenza delle dimensioni Playfulness, Social Influence, Effort Expectancy e Performance Expectancy sull’intenzione di utilizzare l’m-commerce di moda, utilizzando la Teoria Unificata dell’Accettazione e dell’Uso della Tecnologia (UTAUT). A tal fine, è stato proposto un modello strutturale, considerando anche...
    Disponible

    85,92 €

  • ANALYSE DE L’INTENTION D’UTILISER LE COMMERCE ÉLECTRONIQUE DANS LE SECTEUR DE LA MODE
    Eduardo Borba / Rafael Tezza
    L’objectif principal de cette étude était d’évaluer l’influence des dimensions de l’aspect ludique, de l’influence sociale, de l’attente d’effort et de l’attente de performance sur l’intention d’utiliser le commerce électronique de la mode, en utilisant la théorie unifiée de l’acceptation et de l’utilisation de la technologie (UTAUT). À cette fin, un modèle structurel a été pro...
    Disponible

    85,88 €

  • ANALYSE DER ABSICHT, DEN M-COMMERCE IN DER MODEBRANCHE ZU NUTZEN
    Eduardo Borba / Rafael Tezza
    Das Hauptziel dieser Studie war es, den Einfluss der Dimensionen Spielfreude, sozialer Einfluss, Anstrengungserwartung und Leistungserwartung auf die Absicht, den M-Commerce für Mode zu nutzen, unter Verwendung der Unified Theory of Acceptance and Use of Technology (UTAUT) zu bewerten. Zu diesem Zweck wurde ein Strukturmodell vorgeschlagen, das auch die moderierenden Variablen ...
    Disponible

    85,87 €

  • ANALYSIS OF THE INTENTION TO USE FASHION M-COMMERCE
    Eduardo Borba / Rafael Tezza
    The main objective of this study was to evaluate the influence of the dimensions of Playfulness, Social Influence, Effort Expectancy and Performance Expectancy on the intention to use fashion m-commerce, using the Unified Theory of Acceptance and Use of Technology (UTAUT). To this end, a structural model was proposed, also considering the moderating variables of age and gender....
    Disponible

    85,94 €

  • FOREIGN INVESTMENT AND INSTITUTIONAL ARRANGEMENTS
    Ana Paula M. Pereira / Eduardo H. de Borba
    Foreign Direct Investment (FDI) is increasingly pivotal for policymakers and investors, significantly influencing economies through capital inflows, production methods, and wealth distribution. Institutional arrangements are crucial for attracting FDI, with the political environment playing a key role. Recent studies suggest that enhancing institutional quality positively impac...
    Disponible

    75,70 €

  • ANÁLISE DA INTENÇÃO DE USO DE M-COMMERCE DE MODA
    Eduardo Borba / Rafael Tezza
    Este estudo tem como objetivo central avaliar a influência das dimensões de Ludicidade, Influência Social, Expectativa de Esforço e Expectativa de Desempenho sobre a intenção de uso do m-commerce de moda, utilizando a Teoria Unificada de Aceitação e Uso de Tecnologia (UTAUT). Para isso, foi proposto um modelo estrutural, considerando também as variáveis moderadoras de idade e s...
    Disponible

    85,92 €