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  • Story is the Strategy (Second Edition)
    Ed Lynes (Editor)
    Want to win more best-fit customers? Start with your story.The world’s fastest-growing companies use a nine-part storytelling framework, the StoryKernel. The StoryKernel creates a pull motion across the customer journey-guaranteeing a brand wins more customers, faster.Story is the Strategy shows brands how to craft their StoryKernel, align their team behind it, and the methodol...
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