LIBROS DEL AUTOR: ed lorenzini

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  • Beyond Segmentation
    Ed Lorenzini / Richard Rawson / Scott Chase
    For decades, leading marketers have relied on consumer intelligence to better understand markets, audiences, and opportunities. Through segmentation, demographics, geography, psychographics, and predictive models, organizations moved beyond broad targeting and developed more relevant, effective strategies. These approaches remain valuable and continue to play an important role ...
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    29,49 €