LIBROS DEL AUTOR: e valdani

2 resultados para LIBROS DEL AUTOR: e valdani

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  • Competitive Strategies
    A. Arbore / E. Valdani
    This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position. ...
    Disponible

    47,84 €

  • Competitive Strategies
    A. Arbore / E. Valdani
    This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position. ...
    Disponible

    66,29 €