LIBROS DEL AUTOR: e baraldi

2 resultados para LIBROS DEL AUTOR: e baraldi

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  • CRM Systems in Industrial Companies
    A. Perna / E. Baraldi
    CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems. ...
    Disponible

    47,98 €

  • CRM Systems in Industrial Companies
    A. Perna / APerna / E. Baraldi / EBaraldi
    CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems. ...
    Disponible

    134,06 €