LIBROS DEL AUTOR: dr yeu jin kang

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  • Narcissism and luxury consumption in digital age
    Dr. Seong-Yeon Park / Dr. Yeu-Jin Kang
    This book investigates consumer narcissism in this digital age. In their research, the authors observed narcissistic consumer psychology, impression management behavior, and e WOM (Electronic Word Of Mouth) behavior by consumers engaged in Social Networking Service and social commerce. The two types of narcissism, covert and overt, play different roles in luxury consumption and...
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