LIBROS DEL AUTOR: dr michael toedt

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  • The Contribution of CRM to Sales Performance in the Hotel Business
    Dr. Michael Toedt
    Especially for the hospitality industry, Customer Relationship is one of the most important success factors with communication playing an integral part. The aim of this dissertation is to evaluate the influence of the most common direct marketing channels in the hotel business (e-mail and post mail) and the communication frequency on the re-buying behavior, i.e. the behavioral ...
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