LIBROS DEL AUTOR: dr kisholoy roy

9 resultados para LIBROS DEL AUTOR: dr kisholoy roy

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  • How to Be a Successful Case Writer & Teacher
    Dr Kisholoy Roy
    How to be a Successful Case Writer & Teacher is definitely one of the most comprehensive and lucidly written books on case learning methodology. Readers are introduced to the essence and importance of cases along with their types. Further the book vividly describes the importance of case triggers in writing cases through library research. Apart from detailing the case writing a...
    Disponible

    23,62 €

  • The Nawab’s Ring
    Dr Kisholoy Roy
    A chance invitation of Probal Pakrassi, the protagonist and the detective in the novella to the Sengupta household at Madhyamgram in the outskirts of Kolkata followed by a murder of the chief karta of the household and a theft and what follows after that is intrigue. A number of suspects, travails in resolving the mystery and the final disclosure. A perfect plot to sit back and...
    Disponible

    12,06 €

  • Backstreet Boy - Who Touched The Summit & Beyond
    Dr Kisholoy Roy
    The book is a differentiated biography of former Indian skipper M S Dhoni that celebrates the total journey of the individual as a cricketer through various assorted articles that have been meticulously curated by the author. The author further draws marketing parallels in this book as he compares to Dhoni with a brand that has an inspiring and engaging story to tell and that n...
    Disponible

    22,76 €

  • Sounak’s Love Stories
    Dr Kisholoy Roy
    Sounak Samaddar is a man of forty years. He started his search for a soul mate while he was in his late 20s. In the midst of all the years gone by, Sounak had a number of romantic encounters but then each ended on an ironic note. Sounak had his luck to curse for all that has happened to him till date as per his own assessment. However he is not someone to accept defeat. He is s...
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    13,42 €

  • How Has the Indian Brand Endorsement Landscape Evolved?
    Dr Kisholoy Roy
    This book can well be considered as a sequel to my authored book published in 2017 titled How To Execute Celebrity Endorsements to Enhance Brand Preferences? If my first book on celebrity endorsements was more academic in nature and content, this book of mine is more industry oriented and analytical that can well be considered as a documented commentary of the way Indian brand ...
    Disponible

    17,48 €

  • How to Write Effective Teaching Notes & Teach Case Studies Effectively?
    Dr Kisholoy Roy
    This book titled How to Write Effective Teaching Notes & Teach Case Studies Effectively? can well be considered to complete my authored trilogy on management case studies. My previous two books being How to Write and Teach Case Studies Effectively?and How to Enhance Shelf Life of Case Studies? This book not just goes a step further or rather couple of steps further into the exa...
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    17,96 €

  • 11.03.2001 - 15.03.2001 A Tale of Turnaround
    Dr Kisholoy Roy
    The Test match played between India and Australia in March 2001 at the Eden Gardens certainly was one of the most superbly fought and won Test matches by India in cricketing history. There is little scope of finding another team earning such a victory under remotely similar circumstances. This was the Test match that altered the character of India’s playing XI. The Indians not ...
    Disponible

    13,05 €

  • Women in Indian Advertisements - Plots & Perspectives
    Dr Kisholoy Roy
    This book is classified into two major sections viz. Perspectives and Plots. While the Perspectives section majorly speaks of the conventional gender portrayals in advertisements over the years in India and abroad and mentions certain unethical practices being executed when it comes to presenting women in ads, it is the Plots section that extracts some path breaking ads from In...
    Disponible

    18,99 €

  • How to Execute Celebrity Endorsements for Enhancing Brand Preferences?
    Dr Kisholoy Roy
    This book titled How to Execute Celebrity Endorsements for Enhancing Brand Preferences? speaks of the various theoretical and empirically established perspectives regarding celebrity endorsements in its opening segment. The concluding segment mentions some interesting published accounts of brands and of celebrities endorsing those brands successfully. All the published accounts...
    Disponible

    18,80 €