LIBROS DEL AUTOR: douwe rademaker

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  • The Business of Marketing Research
    Douwe Rademaker / Marco Vriens / Rogier Verhulst
    The Business of Marketing Research presents readers with a highly practical approach to marketing research. The text familiarizes readers with foundational knowledge and skills, features ample practical examples and anecdotes from LinkedIn and many other well-known companies, and is steeped and grounded in academic rigor.The opening chapter introduces readers to the discipline ...
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    130,85 €