LIBROS DEL AUTOR: dongmei yue

2 resultados para LIBROS DEL AUTOR: dongmei yue

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  • Culture and Consumer Behavior
    Chi-Yue Chiu / Dongmei Li / Letty Y-Y Kwan
    Culture and Consumer Behavior explains the importance of cultural literacy in marketing, and why a solid understanding is vital to successful international marketing efforts. The authors use a conceptual and empirical framework for analyzing how culture affects consumer behaviors, and provide 7 steps for understanding the influence of culture on consumer behaviors. The 7 steps ...
    Disponible

    81,70 €

  • Learning Psychotherapy
    Bernard D Beitman / Dongmei Yue
    Beitman (psychiatry, U. of Missouri-Columbia) and Yue (California Pacific Medical Center, San Francisco) provide an updated edition of their textbook for programs training residents in psychotherapy. The second edition includes two new modules on basic listening skills and termination, and a new exp ...
    Disponible

    51,31 €