LIBROS DEL AUTOR: dongmei li

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  • Culture and Consumer Behavior
    Chi-Yue Chiu / Dongmei Li / Letty Y-Y Kwan
    Culture and Consumer Behavior explains the importance of cultural literacy in marketing, and why a solid understanding is vital to successful international marketing efforts. The authors use a conceptual and empirical framework for analyzing how culture affects consumer behaviors, and provide 7 steps for understanding the influence of culture on consumer behaviors. The 7 steps ...
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    81,70 €