LIBROS DEL AUTOR: donald p roy

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  • Marketing Metrics
    Donald P. Roy
    Marketing Metrics: A Guide to Measuring Marketing Performance for Decision-Making provides students with the skills and strategies they need to effectively assess the efficacy of marketing initiatives. With this knowledge, future marketers are well-equipped to speak to impact of marketing activities, make recommendations, and influence the trajectory of business decisions withi...
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    123,10 €