LIBROS DEL AUTOR: don bartholomew

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  • MetricsMan
    Don Bartholomew
    MetricsMan presents opinions, insights, and best practices of public relations and social media research and measurement. It discusses the evolution of measurement, return on investment, the Barcelona Principles, social media measurement models, marketing mix modeling, the battle against advertising value equivalents, and establishing accountability of the public relations prof...
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    18,28 €