LIBROS DEL AUTOR: dominik kosorin

2 resultados para LIBROS DEL AUTOR: dominik kosorin

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  • Introduction to Programmatic Advertising
    Dominik Kosorin
    Introduction to Programmatic Advertising (Second Edition) offers a clear and concise introduction to programmatic advertising, from basic concepts to current trends.You will learn:How the open advertising ecosystem works. What are DSPs, SSPs, CDPs, OpenRTB protocol, preferred deals or supply-path optimization?Why data is the lifeblood of programmatic. How is data collected and ...
    Disponible

    16,24 €

  • Data in Digital Advertising
    Dominik Kosorin
    This book is your ultimate guide to advertising data landscape. It covers everything from basic concepts all the way to developing a successful data strategy. You will learn where advertising data comes from and how it flows around the ecosystem. It will help you understand what data is available for targeting from third-party vendors, as well as standalone advertising platform...
    Disponible

    16,07 €