LIBROS DEL AUTOR: dominik kemsa

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  • An Investor’s Perspective on Marketing Excellence
    Dominik Kemsa
    Dominik Kemsa develops a comprehensive framework to objectively assess a firm’s position with respect to Marketing Excellence (MEXC). Drawing on resource-based theory MEXC is conceptualized as a holistic framework of capabilities, which can be the source of sustained competitive advantage and concomitant superior firm performance. Conducting a large-scale literature review and ...
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