LIBROS DEL AUTOR: dominic walters

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  • HARNESSING THE POWER AT YOUR FINGERTIPS
    Dominic Walters
    Your quick-read guide to the power of marketing communications and why it is so important to your strategy and business.  Without the bull, Dominic Walters gives clear insight into how, and why, businesses should leverage this under-utilised discipline to underpin growth as well as to build and protect reputation.  No matter the size of your business, be it start-up, an existin...
    Disponible

    16,49 €

  • Managing Retail Productivity and Profitability
    David Walters / Dominic Laffy
    Managing productivity and profitability in retailing has taken on a particular role since the onset of the recession of the late 1980s. Productivity can be improved simply by rationalising low performing stores, merchandise ranges and by reducing the number of suppliers and employees. However, this is not necessarily a long term solution. The purpose of this text is to propose ...
    Disponible

    207,58 €