LIBROS DEL AUTOR: diederich bakker

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  • Vertical Brand Portfolio Management
    Diederich Bakker
    Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review an organisation’s brand management capabilities. The planning process aides brand manufacturers in assessing product categories a...
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    66,46 €