LIBROS DEL AUTOR: diana derval

4 resultados para LIBROS DEL AUTOR: diana derval

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  • The Right Sensory Mix
    Diana Derval
    Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus. Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors mon...
    Disponible

    68,84 €

  • Designing Luxury Brands
    Diana Derval
    This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces - based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure - groundbreaking scientific methods - like the Derval Color Test® taken by over 10 m...
    Disponible

    80,62 €

  • The Right Sensory Mix
    Diana Derval
    Berry-AMA Book Prize FINALIST 2011!'The Right Sensory Mix' is one of the four best marketing books in 2011 according to the American Marketing Association Foundation.  The Berry-AMA Book Prize is awarded annually be the Foundation (AMAF) and recognizes books whose innovative ideas have had significant impact on marketing and related fields. For additional information about the ...
    Disponible

    62,02 €

  • Hormones, Talent, and Career
    Diana Derval / Johan Bremer
    The media now regularly feature breakthroughs on the influence of prenatal hormones on the brain and behavior, for instance the link to financial performance or risk management. Based on these findings and their own experiments, the authors present the Hormonal Quotient (HQ) as a scientific, holistic and reliable career management and personal development tool for professionals...
    Disponible

    68,03 €