LIBROS DEL AUTOR: dennis w rook

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  • Brands, Consumers, Symbols and Research
    Dennis W. Rook / Sidney J. Levy
    Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing’s role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns.Brands, Consumer...
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