LIBROS DEL AUTOR: dennis caton

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  • Advertising Explained (RLE Advertising)
    Dennis Caton
    This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct beari...
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    88,74 €