LIBROS DEL AUTOR: deirdre walters

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  • Untapping Innovation
    Deirdre Walters / Sally Kemkers / Suzanne Allers
    Innovating in R&D is tougher than ever.R&D teams are working harder than ever, yet most innovations still fail. Traditional approaches often overlook the user and don’t dig deep enough into product points of difference, leading to generic solutions, costly rework cycles and missed opportunities.Untapping Innovation offers a smarter way forward. This essential playbook, from the...
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    28,70 €