LIBROS DEL AUTOR: debra a laverie

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  • Fostering Brand Community Through Social Media
    Debra A. Laverie / Debra ALaverie / Jr. William F. Humphrey / JrWilliam FHumphrey / Shannon B. Rinaldo / Shannon BRinaldo
    This book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model encompassing brand characteristics, relational factors, and characteristics of the brand user community is used as a structure to explain the various aspects of online brand communities. Furthermore, the authors discuss how online brand communities d...
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    18,72 €