LIBROS DEL AUTOR: deanna d d sellnow

2 resultados para LIBROS DEL AUTOR: deanna d d sellnow

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  • Before Crisis
    Deanna D D. Sellnow / Timothy L. Sellnow
    Before Crisis: The Practice of Effective Risk Communication provides theoretically grounded, data-driven, and research-based recommendations for communicating about risks before they manifest into full-blown crises. Authors Timothy and Deanna Sellnow explore strategies for communicating risk in diverse contexts through theories, best practices, extended applications and example...
    Disponible

    47,76 €

  • Integrated Marketing Communications in Risk and Crisis Contexts
    Deanna D. Sellnow / Robert S. Littlefield / Timothy L. Sellnow
    Integrated Marketing Communications in Risk and Crisis Contexts introduces risk and crisis within the context of IMC, the culture centered approach to communicating with multiple publics, and applies the IDEA Model for effective message construction. Case studies illustrate cultural approaches, along with an ethical framework for communication. ...
    Disponible

    53,90 €