LIBROS DEL AUTOR: dean m schroeder

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  • The Idea-Driven Organization
    Alan G. Robinson / Dean M. Schroeder
    Most companies, if they solicit employee ideas at all, essentially just set up a suggestion box, which employees know from experience is where ideas go to die. So nothing happens. But innovation is not an option - it’s the key to survival. And innovation needs new ideas. So where are those ideas going to come from? Using numerous examples, Robinson and Schroeder argue that th...
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