LIBROS DEL AUTOR: dawn edmiston

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  • Marketing Management
    Dawn Edmiston / Kurt Matzler / Todd Mooradian
    Like a powerful magnet, the concepts outlined in Marketing Management: A Strategic Framework and Tools for Success can be used to attract new customers and bring existing customers closer to your brand. The authors balance academic insight with practical application to emphasize the strategic process and the fundamental tools required to deliver effective marketing management.T...
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    88,71 €