LIBROS DEL AUTOR: david sweenor

7 resultados para LIBROS DEL AUTOR: david sweenor

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  • The PMM’s Prompt Playbook
    David E Sweenor
    Product marketers face mounting pressure to deliver more content, campaigns, and insights with limited time and resources. Unfortunately, most are using elementary prompts and struggle to incorporate generative AI into their daily workflows in ways that save time and drive impact. As a marketing leader with 20+ years in data and analytics, I’ve tested hundreds of AI workflows a...
    Disponible

    23,31 €

  • The Generative AI Practitioner’s Guide
    Arup Das / David E Sweenor
    Generative AI is revolutionizing the way organizations leverage technology to gain a competitive edge. However, as more companies experiment with and adopt AI systems, it becomes challenging for data and analytics professionals, AI practitioners, executives, technologists, and business leaders to look beyond the buzz and focus on the essential questions: Where should we begin? ...
    Disponible

    23,61 €

  • Generative AI Business Applications
    David E Sweenor / Yves Mulkers
    Within the past year, generative AI has broken barriers and transformed how we think about what computers are truly capable of. But, with the marketing hype and generative AI washing of content, it’s increasingly difficult for business leaders and practitioners to go beyond the art of the possible and answer that critical question-how is generative AI actually being used in org...
    Disponible

    18,80 €

  • It’s All Analytics - Part II
    David Sweenor / Gary Miner / Scott Burk
    Professionals are challenged each day by a changing landscape of technology and terminology. In recent history, especially the last 25 years there has been an explosion of terms and methods born that automate and improve decision-making and operations. ...
    Disponible

    84,30 €

  • The CIO’s Guide to Adopting Generative AI
    David Sweenor / Kalyan Ramanathan
    In a world full of generative AI hoopla, it’s easy to get lost in the maze of options and marketing hype. Don’t get distracted by the vendor hype; instead, focus on building resilient, high-value platforms that will set you apart from the competition. The CIO’s Guide to Adopting Generative AI: Five Keys to Success fills a critical knowledge gap for CIOs and business leaders by ...
    Disponible

    11,39 €

  • Modern B2B Marketing
    David Sweenor / Kalyan Ramanathan
    There are untold resources on marketing and its different functions-brand marketing, content marketing, social media marketing, and more. However, throughout our combined fifty years in the field, we have failed to find a digestible book for business-to-business (B2B) marketing grounded in day-to-day realities that explains how various marketing functions fit together. This boo...
    Disponible

    19,46 €

  • It’s All Analytics - Part II
    David Sweenor / Gary Miner / Scott Burk
    Professionals are challenged each day by a changing landscape of technology and terminology. In recent history, especially the last 25 years there has been an explosion of terms and methods born that automate and improve decision-making and operations. ...
    Disponible

    107,83 €