LIBROS DEL AUTOR: david soorholtz

2 resultados para LIBROS DEL AUTOR: david soorholtz

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  • Critical Thinking for Marketers, Volume II
    David Dwight / David Soorholtz / Terry Grapentine
    This second volume of Critical Thinking for Marketers expands your background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science and marketing as an applied science. Section I, Think Better, provides introductory discussions of - marketing as a science; the difference between correlation and causation; the me...
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    18,66 €

  • Critical Thinking for Marketers, Volume I
    David Dwight / David Soorholtz / Terry Grapentine
    All marketing actions, whether preceded by formal or informal decision-making processes, are based on what philosophers call 'arguments.' An argument is a set of related statements comprising premises and a conclusion. Ideally, premises give an audience good reasons for accepting your argument’s conclusion. In marketing, these 'conclusions' are normative decisions about what an...
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    18,38 €